My name is Paulo Carvajal, and I’m a senior web developer and WordPress specialist with more than 25 years of experience building websites and digital products and over 20 years working with WordPress.

I founded Vudumedia, a design and development studio in Bilbao, where I worked for two decades creating websites and applications for clients across different industries. I’m also a WordPress developer at Toptal and a WordPress expert at Codeable.

Over the years, I’ve also worked as a senior developer at digital consultancies, including Gyoza, Flat 101 and VML–The Cocktail, where I’ve been involved in the development of large-scale and enterprise WordPress platforms.

My work combines modern front-end development with advanced WordPress and PHP development, JavaScript, REST APIs, custom themes and plugins, Gutenberg and block-based development, complex multisite environments, performance optimisation, and headless WordPress architectures using technologies such as Vue.js and Next.js.

My background is not purely technical. I have a bachelor’s degree in Fine Arts, specialising in Audiovisual Media, from the University of the Basque Country (EHU). That combination of design and technology has shaped the way I approach development: I care not only about how things work but also about how they look, how they are experienced, and how accessible and maintainable they are.